A clear process, from first conversation to measurable progress.
Every engagement follows the same five stages. You know what is happening at each one, what you will receive and what we need from you, before any work begins.
Stage 1 of 5
Discovery and assessment
We learn how your business wins customers today and where the website and marketing are holding it back.
What happens
- Conversations with you and the people who will be involved in the project
- A review of your current website, analytics, search visibility and any advertising accounts
- A look at competitors and the alternatives your customers consider
- Agreement on the commercial objectives the work should serve
What you receive
- A written summary of what we found
- Agreed objectives and the measures we will use to track them
What we need from you
- Access to existing accounts (read-only is fine)
- Your view of your customers and what a good enquiry looks like
- One decision-maker for the project
Stage 2 of 5
Strategy and scope definition
We turn the findings into a recommended plan, then define exactly what will be delivered, when and for how much.
What happens
- A recommended plan covering priorities, channels, pages, functionality and measurement
- A discussion of options and trade-offs, so you can choose with full information
- A written scope with deliverables, responsibilities, timeline and fees
What you receive
- A written proposal and scope of work
- A clear list of anything excluded or charged separately, such as ad spend or software licences
What we need from you
- Feedback on the recommendations
- Approval of the scope. Nothing starts until you have agreed it in writing
Stage 3 of 5
Design and implementation
We design, build and configure everything in the agreed scope, with review points so there are no surprises.
What happens
- Site structure and key page designs reviewed with you before full build
- Development, integrations, campaign setup and tracking
- Content entry and preparation of launch materials
- Regular progress updates on an agreed schedule
What you receive
- Design reviews at defined points
- Access to a staging site or campaign drafts
- Written updates on progress, risks and decisions needed
What we need from you
- Content, brand assets and account access when agreed
- Feedback within the agreed review windows, so the timeline holds
Stage 4 of 5
Testing and launch
We test thoroughly, then launch carefully, with a plan for anything that could affect your customers or search visibility.
What happens
- Testing across devices and browsers, plus accessibility and performance checks
- Form, payment and conversion tracking tests
- Redirects from old pages, so existing search visibility is protected
- A launch checklist and a rollback plan
What you receive
- A launch checklist for sign-off
- Handover notes and training on anything your team will manage
What we need from you
- Final approval before going live
Stage 5 of 5
Measurement and optimisation
After launch we measure what is happening, report it plainly and keep improving the parts that matter most.
What happens
- Monitoring of performance against the agreed objectives
- Monthly reporting in plain language
- Testing and improvements based on evidence, not opinion
- Regular strategy reviews to adjust priorities as the business changes
What you receive
- Monthly reports and recommendations
- Strategy reviews at the cadence in your plan
What we need from you
- Feedback on lead quality and sales outcomes, so we optimise for revenue rather than clicks
Working together.
How communication works throughout every stage.
One point of contact
A named lead who knows your project and answers your questions, rather than a shared inbox.
Decisions in writing
Scope, changes and approvals are confirmed in writing, so everyone works from the same understanding.
Agreed review windows
Each review has a clear purpose and a date, which keeps projects moving and timelines realistic.
Changes handled openly
If something new comes up, we explain the impact on time and cost before doing the work.
Start a project
Begin with a structured brief.
Your answers become the starting point for discovery, so the first conversation is focused on your business rather than basic questions.